Example of Target Audience Identification Template
● Age Range: (e.g., 20-35, 35-50)
● Gender: (e.g., male, female, non-binary)
● Location: (e.g., urban, suburban, rural; specific countries or regions)
● Occupation: (e.g., students, professionals, entrepreneurs)
● Income Level: (e.g., low, middle, high)
● Interests and Hobbies: (e.g., technology, fitness, travel)
● Values and Beliefs: (e.g., environmental sustainability, innovation)
● Lifestyle: (e.g., busy professionals, digital nomads)
● Pain Points and Challenges: (e.g., lack of time, need for skill development)
● Motivations: (e.g., career growth, personal development, financial independence)
● Online Behaviour: (e.g., social media usage, preferred platforms)
● Content Consumption: (e.g., blogs, videos, podcasts)
● Buying Behaviour: (e.g., budget-conscious, value- driven, impulse buyer)
● Engagement Level: (e.g., highly engaged, occasional participant)